Why is 7 minutes more efficient than 6 minutes
Is it Daniel of Princeton University?
Professor Kahneman has done a famous experiment.
Kahneman randomly divided 682 patients who underwent colonoscopy.
One group routinely withdrew the tube immediately after the examination. At this time, they felt that the examination was extremely painful and unbearable.
For the other group, instead of withdrawing the tube after the examination, the patient was allowed to stay quietly for a while. At this time, although the patient was uncomfortable, there was no special pain.
Kahneman’s evidence is that when we evaluate an experience, there is a time factor. The feeling at the final stage, whether it is pain or pleasure, determines our memory and evaluation of the entire event.
In fact, this is what is called “proximate effect” in psychology.
The “proximate effect” means that the last impression is particularly impressive.
Relatively speaking, as time goes by, what happened before is easily obliterated by what happened recently.
This is a kind of psychological error zone, which makes us make judgments that are not completely consistent with objective things.
Although this mental set is not a comprehensive objective evaluation, it is a psychological phenomenon that exists in most people.
We should recognize it and be good at using it.
In economic activities, the “proximate effect” has also been used in many applications.
When you go to the restaurant for dinner, you order the most abundant drinks, and you are full. If you are about to check out, the waiter will give you a plate of fruit for free. At this time, you will feel very happy.
When you go to the market to buy things, you just buy small bulk items such as candy. The two parties are not polite when bargaining, but when you negotiate the price and weigh the weight, the vendor will add a few to you and pick the weighing rod.Be tall and make you feel extra satisfied.
All this is to hold you back as his “repeat customer” and come back next time.
American airlines have excellent services and they are very satisfied with passengers along the way, but after getting off the plane, passengers have to wait 6 minutes at the baggage office before they can get their belongings. Some people complained that the delivery service was of poor quality,It’s unbelievably slow.
Later, a psychologist came up with an idea. He asked the pilot to send someone to enthusiastically greet them to pick up their luggage immediately after they got off the plane. They took a circle and walked for 7 minutes.People got their luggage right away, so they praised the high efficiency of the inverter.
Professor Kahneman has made outstanding contributions to the application of comprehensive observations from the field of psychological research in economics, especially in the areas of artificial judgment and decision-making under uncertain circumstances.The laurel of the academic prize was awarded to him.
Economist’s “economic man’s expectation” was originally recognized as a rational person. Now it seems that in addition to the limitations of insufficient information, people always have psychological misunderstandings. Perhaps this is a real economic man.